Hola! This is Argentina Calling…

In 2015, the Cheers Cowichan phone rang with an unusual inquiry from Argentina. A children’s clothing line named Mimo & Co. was seeking a photo location for their 2016 fall line,with a vision to tell the story of children on a woodland adventure. They had narrowed their options to Whistler or Cowichan.

Many emails later, a crew of 12 photographers, staff, models, and an impressive amount of gear, arrived at the Vancouver Airport and piled into the Cheers bus. The next morning bright and early, they departed Oceanfront Suites in Cowichan Bay and began shooting at locations suggested and scouted prior by Cheers, Film Cowichan, and Mimo staff.


Stunning photos were captured at Whippletree Junction, Kinsol Trestle bridge, BC Forest Discovery Centre, Bright Angel park and a few private locations. The campaign tells the story of a group of children on an outdoor adventure involving hiking, camping, and exploration and concluding with the kids piloting their own float plane back home.


mimoharbourair1Thanks to Maple Bay Marina and Harbour Air for the final scenes. Some great shots were also taken in Cowichan Bay with the children emerging on a rainy day from True Grain Bakery, jumping in puddles with their colorful Mimo boots.

Checkout the Mimo site at. http://www.mimo.com. Mimo retails at hundreds of locations, but does not yet ship to Canada!  See the full cache of photos on the Cheers Cowichan or Tourism Cowichan sites or social media.

Thank you to all local businesses who contributed towards the united effort to host the Mimo fashion team from Argentina!

Cowichan photos and videos were on display in hundreds of retail locations in Latin America and on Mimo’s social media sites.


Cheers Cowichan winery and craft brewery tour visitors originate from all over the world:Shanghai, Channel Islands, NZ, US, UK, and even Manitoba! About half of our guests are from Vancouver Island or elsewhere in Canada. Cowichan residents are eager to show their visitors around and not worry about the driving!

Cheers Cowichan Tours and Transport offers year round service to Cowichan Wineries, Breweries, and Vancouver Island attractions, Holiday, event and Charter transport, Gift Certificates are popular this time of year in any amount. Thanks to our guests for helping us earn Trip Advisor’s ‘Certificate of Excellence!’